WEAAD 2025

Join Hourglass to mark World Elder Abuse Awareness Day – 15th June 2025 - This Year’s Theme: Growing the Conversation

World Elder Abuse Awareness Day (WEAAD) is observed each year on 15th June. It is a global campaign dedicated to highlighting the abuse of older people — one of the worst manifestations of ageism and inequality in our society. This year’s theme, “Growing the Conversation”, is a powerful call to action: we are asking you to speak up, listen and challenge the deafening silence surrounding abuse, harm, exploitation and neglect of older people.

So, what can we do together to end the abuse of older people?

Start the conversation — talk to friends, family, and colleagues about the abuse of older people.

Challenge stereotypes — call out ageism when you see or hear it.

Know the signs — economic, physical, emotional, sexual abuse and neglect can all have clear signs.

Support survivors — believe and empower older people to speak out.

Get involved — share our resources, volunteer for Hourglass, or support campaigns like WEAAD. You can always donate HERE.

Call Hourglass – our 24/7 freephone helpline is here to listen and give support. Let’s make 15th June more than a day of awareness and let’s make it a moment of action.

Let’s make 15th June more than a day of awareness and let’s make it a moment of action.

Download our Supporters Pack

Packed full of all the Social Media content for you to help us to continue 'Growing the Conversation'

Download here